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About Us
What Makes Us Honest
At Honest Chocolat, we believe that great chocolate begins long before it reaches our hands. It’s a product of origin, climate, and care - each step in its journey shaping the final flavour and texture.
We work with ethical suppliers who share our values of sustainability, quality, and transparency. From cacao farms in regions like Ecuador & Vanuatu to the careful roasting and refining of the beans into couverture, we rely on a trusted chain of hands to bring us exceptional chocolate to work with. Our role is to honour that journey - selecting only the finest single origin couvertures and pairing them with bold, thoughtful flavours to create something truly unique.
We don’t use fillers, preservatives, or artificial enhancers. Our ingredients are consciously chosen, and many of our products are free from gluten, soy, and dairy (excluding our milk chocolates), with select options also crafted without added sugar. We aim to satisfy modern tastes without compromising purity or pleasure.
Every piece we make reflects our respect for the process, our love of flavour, and our commitment to doing things properly. That’s what makes us Honest.
The story so far
Honest Chocolat began with a simple but bold idea: to make chocolate that speaks for itself. It started small - in the quiet coastal town of Matakana - with a deep commitment to craftsmanship and the belief that chocolate should never be ordinary.
From weekend markets to boutique retail, from handcrafted bonbons to award-winning bars, the journey has always been led by flavour, creativity, and an uncompromising approach to quality. In 2017, we opened our first store in the heart of Matakana Village, making all products on site. As our following grew, so did our presence - culminating in the opening of our flagship boutique and chocolate bar in Auckland’s Commercial Bay in 2020.
Looking ahead, we’re exploring new ways to share Honest Chocolat with the world - from thoughtful collaborations to international partnerships - while staying true to the values that brought us here.
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